Supersuper is the creative studio of Joni Kukkohovi, an accomplished and award winning Art- and Creative Director with media independent approach to design and creativity.
Hi, I’m Joni Kukkohovi, a Helsinki-based creative who finds inspiration in solving complex challenges through thoughtful design and strategic thinking.
I’ve worked with diverse range of industries and creative disciplines, giving me the experience to craft creative solutions that connect with people and drive results.
Before my career in advertising, I was deeply immersed in visual communication from an early age, becoming part of the pioneering wave of Finnish graffiti artists. By the age of 15, I had already established my visual language in commercial projects, painting large murals for advertisements, designing sets for broadcast companies, and creating visual identities for retail spaces like restaurants and fashion stores. This commercial exposure led to my first solo exhibition at the Helsingin Juhlaviikot festival, commissioned by Helsingin kaupunki.
I eventually left the art scene to pursue a career in advertising, where I quickly advanced from assistant to Executive Creative Director at some of Finland’s top-ranked agencies. Over the years, I worked with clients across a wide range of industries, including brands like Glacéau VitaminWater, McDonald’s, Elisa, Reima, and several fast-moving consumer goods companies.
Before shifting my focus to my creative studio, I stepped away from the big agency world to co-found the holistic natural beauty brand Supermood. There, I developed the visual identity and branding while managing the executive and administrative side of the business. This start-up allowed me to apply everything I had learned in the ad-agency world.
Today, I focus on creating high-quality, meaningful creative work through my studio, Supersuper. My aim is to craft visually compelling and conceptually rich solutions that resonate with both clients and their audiences. Drawing from decades of diverse experiences—from street art to brand-building—I thrive on pushing boundaries and delivering designs that leave a lasting impact.
-Joni Kukkohovi
Services
Creative Strategy
Creative strategy is the battle plan for creative executions. No mystery, just clear plan on how to get from point A to point B. I provide this as a consulting service where I can work in-house with your marketing team.
What’s the benefit?
- It helps to crystallize your perspective, ensuring a singular, well-articulated vision that resonates.
- It builds a concise framework to guide all creative work in-house or with creative partners.
- It brings in a fresh pair of eyes for benchmarking and feasibility assessment on marketing operations.
- It helps you to streamline and integrate the workflow between your own organisation and creative agency partners.
Creative Direction
Everything from leading the communication design, interactive design, and concept planning needs creative direction. I provide this as standalone service where I work with the clients own team or I can build a tailor made team of specialists that operate under our creative direction.
What’s the benefit?
- Ensures that the brands point of view and a singular vision that is articulated well.
- It defines how your brand behaves and how that behaviour manifests it self to your audience.
- It aligns your briefs for other creative partners, so that all aspects of your communication is in line with your brands vision.
Planning & Art Direction
Maybe you already have the bigger picture in your head or an idea that you just need to take to next level? I can craft those ideas and make sure they are bullet proof. I’ll plan and design the idea to fit your scope the best possible way and execute with precision.
What’s the benefit?
- I offer an agile structure, providing more flexibility and adaptability than traditional agencies.
- I’ll visualize and dramatize your approach so that it’s relevant for your audience and stands out from competition.
- It lowers the overall costs with a scaled down, tailor made team.
- I can oversee campaign production and free your own resources.
Graphic Design
Your next big thing is evolving from a spark of an idea and now needs a form and personality that embodies the story that eventually becomes a brand. I can help you to shape your vision and bring it to life.
What’s the benefit?
- I can help to develop your brand story and give that story a form.
- Thoughtful design rejuvenates your existing, outdated or otherwise miscommunicating brand identity.
- Design clarifies the core foundations on how your design and branding is structured and maintained.
- Design helps you position your brand to the right market, price point and maximise your brand assets through design.
3D & CGI
I can visualize that of which does not yet exist. Product shots of an upcoming product launch, hero images for your online store or visual concepts that blur the line of reality. Visual storytelling that would either be overly costly or impossible to produce with traditional photography.
What’s the benefit?
- It can develop a systematic high quality look for your packshots.
- With CGI we can create visual concepts that are too costly or impossible to produce by traditional photography.
- It can streamline the packshot production and expense.
- Builds engagement with your audience through visually differentiating assets.
Web Design
I craft digital experiences that not only look great but perform seamlessly. From intuitive user interfaces to visually striking hero sections, I design websites that tell your brand’s story and connect with your audience. Whether it’s a sleek portfolio, an engaging e-commerce platform, or a dynamic campaign site, I create designs that balance form and function to elevate your online presence.
What’s the benefit?
-
Develops a consistent and professional digital presence for your brand.
-
Enhances user engagement through intuitive, visually appealing layouts.
-
Builds trust and credibility with high-quality, customized design elements.
- I’ll either develop these solutions myself or partner with best in class partners, depending on the scope.
- Cancer Society of Finland
- Telia
- Kotipizza
- Hartwall
- Sinebrychoff
- Olvi
- MTV
- Maston
- Supermood
- Nordic BioCosmetic
- Glaceau VitaminWater
- McDonalds
- Atria
- Elisa
- A-Lehdet
- Reima
- Barona
- Paulig
- Estrella
- Puhdas+
Awards
- Cannes LionsBronze Lion
- EurobestGold
- EpicaSilver
- Vuoden HuiputGold
- Golden DrumGold
- Cresta AwardsGold
- NY FestivalSilver & Bronze
- EffieGold
- AdProfitGrand Prix
