Portfolio
Supermood brand
Supermood is a holistic beauty brand created from the ground up, combining business strategy, branding, and product innovation. It blends premium skincare, wellness, and lifestyle, redefining beauty with bold ideas and global appeal.
Kotipizza Summer Campaign
A humorous Kotipizza campaign spotlighting grilling fails and showcasing pizza as the perfect summer meal alternative. “Because not all of us are grill masters.”
Kustom Identity
Designed the logo and visual identity for Kustom Productions, creating a refined and cohesive brand that reflects their focus on creative storytelling and precision-driven craftsmanship.
Maston Redesign
I redesigned Maston Spray Paint packaging to support international expansion and premium positioning. The modern design balances functionality with refined aesthetics, enhancing shelf presence and aligning with global consumer expectations.
Flint Identity
Branding for Flint Creative, a sharp and sophisticated identity combining precision design with a bold color palette for a creative collective specializing in advertising and design projects.
Frezza Branding
Frezza introduced Finland’s first cold coffee category, creating a new market with bold branding, a multi-phase launch, and experiential marketing. The campaign achieved market leadership, earned the AdProfit Grand Prix, and set a benchmark for retail product launches.
Nordic BioCosmetic Identity
Rebranding Nordic BioCosmetics with a nature-inspired logo and sleek identity to reflect innovation and sustainability in natural cosmetics.
Ahjo Capital Identity
Visual identity for Ahjo Capital, a Finnish game fund, featuring a modern geometric logo and refined typography to convey trust, innovation, and professionalism.
Cancer Society of Finland Campaign
A bold anti-smoking campaign by the Cancer Society of Finland featuring striking imagery of a glamorous mouth filled with cigarette butts. Designed to challenge smoking norms and resonate with youth through high-visibility placements.
Estrella Cheese Puffs Packages
Elevating Estrella Cheese Puffs with a vibrant and dynamic packaging redesign that highlights bold flavors and playful energy, creating a visually cohesive and engaging snack experience.
Cancer Society of Finland Campaign
A provocative anti-smoking campaign by the Cancer Society of Finland, “Eau de Nicotine” mimicked luxury perfume ads to highlight the unpleasant smell of smoking. Designed to resonate through irony and elegance, the campaign sparked dialogue in urban spaces.
Erexion Package
I designed clean and sophisticated packaging for Erexion, a male supplement, transforming an often clinical product category with a modern, elegant visual identity that balances boldness and subtlety.
