Tag: integrated marketing
Frezza Branding
Frezza introduced Finland’s first cold coffee category, creating a new market with bold branding, a multi-phase launch, and experiential marketing. The campaign achieved market leadership, earned the AdProfit Grand Prix, and set a benchmark for retail product launches.
Seppälä Concept
Seppälä’s “Supermodels of their own life” concept introduced a fresh approach to fashion marketing by featuring real customers instead of professional models, creating more relatable advertising. Rolled out in Finland, Russia, Lithuania, and Estonia.
