Cancer Society of Finland Campaign

The Cancer Society of Finland’s anti-smoking campaign took a bold, visually arresting approach to resonate with youth and spark critical conversations about smoking. This execution featured the striking image of a glamorous mouth filled with cigarette butts, blending beauty and decay to deliver a powerful visual metaphor. The unsettling juxtaposition aimed to challenge the perception of smoking as “cool” by highlighting its destructive reality.

Designed for high visibility, the campaign was strategically placed in urban environments and youth-centric spaces to maximize its impact. With its provocative imagery and thought-provoking concept, the campaign encouraged viewers to reconsider their relationship with smoking and its consequences.